WhatsApp templates

WhatsApp Business requires approved templates for any outbound message sent outside the 24-hour customer-service window. Templates are owned + approved by Meta; Zellbox mirrors them locally so operators can see what's approved without leaving the app.

The page is read-only: you can browse what Meta has approved for your account and force a refresh. Authoring new templates happens in Meta Business Manager. The Meta connection itself is set up at the workspace level by Zellbox staff.

The page stacks two tables. Phone numbers lists the WhatsApp Business numbers Meta has registered against your account, with columns for verified name, Meta's quality rating, messaging-tier cap, business-verification status, and the last sync timestamp. Templates lists each Meta-approved template with its name, language tag, status (APPROVED / PAUSED / REJECTED / PENDING / IN_APPEAL / DISABLED / DELETED — only APPROVED can be sent), category (UTILITY / MARKETING / AUTHENTICATION), and last-sync timestamp. A Show all statuses toggle reveals templates in non-APPROVED states so you can see what's pending review.

Refreshing templates

Meta's approval pipeline runs async — once you submit a new template in Meta Business Manager, it can take minutes to days to approve. Zellbox auto-syncs hourly, but admins can poke a manual refresh too:

1. Open Templates → WhatsApp from the sidebar.
2. Click Refresh now in the toolbar.
3. Zellbox pulls the latest list from Meta. New templates show up; templates Meta has rejected or removed update their status.